What is brand voice and why it matters
Written By Nick
Last updated 6 days ago
Your brand voice is what makes a caption sound like you and not like a generic template. In Social Valet, it's also a setting — a profile, built from inputs you provide, that tells our AI how to write content in your voice.
What it affects
Once trained, your brand voice shapes most of what Social Valet creates for you:
Instagram captions — tone, rhythm, emoji use, how you talk about your couples
Blog posts — voice and pacing across the full article
Post selection — the types of posts we suggest for your albums
Why it's worth training well
The better your brand voice, the less you'll edit. Approvals get faster, captions stop needing rewrites, and blog posts sound like your website instead of someone else's.
If you skip this step, Social Valet falls back to a reasonable default. It works — but "reasonable" isn't why your couples picked you.
When to train or retrain
Set up your brand voice during onboarding. After that, you can refine it any time from Settings → Brand Voice. Good times to retrain:
You've rebranded or repositioned your business
Your social style has shifted
Generated content doesn't quite sound like you yet