How Social Valet generates content from your albums

Written By Nick

Last updated 5 days ago

When you click Set to Publishing on an album, Social Valet starts turning your photos and album details into Instagram posts and a blog post — written in your brand voice and ready for you to review.

What kicks off generation

Photo analysis happens automatically when you upload — every photo gets a description, tags, and a moment. But Instagram and blog post generation waits for you. Albums sit in Draft until you click Set to Publishing, which moves the album to Active and starts the generation engine.

This is intentional. AI doesn't know your couple, your venue, or what made the day feel like this day — but it knows what you've told it. The pause between upload and generation is your chance to favorite hero shots, clean up tags, and fill in the album details that turn a good caption into one that actually sounds like you.

What the AI uses

Generation pulls from three layers of inputs:

  • The album itself — title, description, event type, date, venue, location, tags, vendors, and subjects.

  • The photos — descriptions, tags, moments, and favorites.

  • Your account — brand voice and which platforms you have connected.

Brand voice shapes tone and writing style. If you haven't trained one yet, generation still runs using a default voice — but training your brand voice (even briefly) makes a noticeable difference.

What gets generated

  • One blog post per album. A long-form recap built from the full event story.

  • A set of Instagram posts. The number scales with how many photos are in the album, how many you've favorited, and how many posts have already been generated for this album.

If only Instagram is connected, blog generation is skipped. Same in reverse for WordPress.

How favorites factor in

Favorited photos get used as the first image in carousels and the lead image on single-photo posts. If an album has no favorites, Social Valet picks relevant photos from the album on its own. Marking favorites is the easiest way to steer which shots show up first.

Where new posts land

Generated posts arrive in Needs Approval status. You'll see the count tick up in the album sidebar and on the content page. From there, the lifecycle is: Needs Approval → Approved → Scheduled → Published.

Generation typically takes a few minutes after you click Set to Publishing.

Pausing generation

Click Stop Publishing on the album sidebar to pause further generation. Already-generated posts aren't affected — they stay in whatever status they're in (Needs Approval, Approved, Scheduled, or Published) and continue through the flow as normal. Click Set to Publishing again whenever you're ready to resume.

Next steps