WordPress analytics
How to read the WordPress tab in Analytics and what each metric measures.
Written By Nick
Last updated About 2 months ago
The WordPress tab shows how your blog is doing.
It's designed around the questions you'd ask a blog: how much traffic, which posts land, and how often you're publishing.
What's on the WordPress tab
Blog traffic. Total page views for posts published or updated in the selected window.
Top posts. Your highest-traffic blog posts, ranked.
Publishing volume. How many blog posts went live in the window.
Referral sources. Where your blog traffic is coming from (search, Pinterest, direct, and so on).
How WordPress data is pulled
WordPress metrics come from your connected WordPress site, refreshed daily. The exact metrics available depend on your WordPress setup, since not every site tracks the same signals.
Reading blog traffic
Blog traffic tends to be a lagging indicator. A post published today might not show real traffic for weeks, especially if you rely on search or Pinterest as your discovery engines. Look at multi-week windows to see the pattern.
Reading top posts
Top posts are the ones actually earning ongoing traffic. Most blogs have a small handful of posts doing the vast majority of the work. Recognizing which ones (and why) usually reveals what to write more of.
Reading referral sources
Referral sources tell you where readers are actually finding your posts. If Pinterest is a top source, keep pinning. If search dominates, that's a signal that your posts are ranking, and worth investing in more topical coverage.
If the tab is empty or incomplete
WordPress isn't connected. The tab explains this and links to the connection article.
Your WordPress connection expired. Reconnect from Settings, Platform Management.
No posts in the time window. Widen the range.