My Instagram post failed to publish
Written By Nick
Last updated 3 days ago
If a post couldn't publish to Instagram and Social Valet wasn't able to recover on its own, it moves to the Failed tab on your posts page. From there you can review what went wrong, fix it, and either move the post back to Approved or delete it.
Common causes
Your Instagram connection expired or was revoked. This is the most common cause. You'll see a banner on the failed post and another in your Alerts. Reconnect at Settings → Platform Management, then move the post back to Approved.
The caption is over 2,200 characters. Instagram's hard limit. Edit the caption down and move the post back to Approved.
The post has more than 30 hashtags. Also an Instagram limit. Trim hashtags in the caption and try again.
A photo's aspect ratio isn't supported. Instagram accepts ratios between 1.91:1 (landscape) and 4:5 (portrait). Social Valet now handles out-of-range images more gracefully — posts that previously would have failed outright due to unsupported sizing may publish successfully or fail with a clearer error. If you see an aspect ratio error, swap or crop the photo and move the post back to Approved.
A tagged vendor account couldn't be used at publish time. If a vendor's Instagram handle is invalid or the account can't accept the tag, Social Valet will remove the tag and publish the post anyway rather than blocking it entirely. You'll see a note in the post pointing to the vendor record that needs to be fixed. Update the handle on the vendor and retag future posts as needed.
Instagram had a temporary outage or rate-limited the request. Less common, and usually resolves on its own. Move the post back to Approved and Social Valet will try again at the scheduled time.
How to fix a failed post
Go to the Failed tab on your posts page.
Open the post. The failure banner explains what happened.
Click Edit to make changes, or Delete if you no longer want the post.
Once the issue is resolved, click Move to Approved. The post returns to your scheduling queue.
Still not working?
If you've reconnected Instagram, the caption is within limits, and the post still fails, contact support with the post title and the error shown on the failure banner.