Refining your brand voice over time
Written By Nick
Last updated 6 days ago
Your brand voice isn't locked in after the first training. As you publish more posts, watch how generated content lands, and notice your own style evolving, you can refine your brand voice — small tweaks that adjust the existing profile rather than starting over.
Refine lives at Settings → Brand Voice.
Refine vs. retrain
Two different tools for two different jobs:
Refine — small adjustments to the voice you already have. Use this when 80% of your generated content sounds right and you want to nudge the rest. Examples: "Use fewer exclamation points," "Stop calling them 'love stories,'" "Be a little more playful in carousel captions."
Retrain — start fresh with new source material. Use this when your voice has fundamentally shifted — a rebrand, a new business focus, a major change in how you write — and tweaks aren't enough.
Most updates over time are refines. Retraining is the bigger lever.
How to refine your brand voice
Go to Settings → Brand Voice.
Click Refine.
In the input field, describe what you want to change. You can type, use the microphone to record your thoughts, or upload a document with notes or examples.
Submit your refinement.
[Screenshot: The Refine button on the Brand Voice settings page]
[Screenshot: The Refine input field with text, microphone, and upload options]
You'll get an in-app notification when the refinement is applied. Future posts will reflect the change — already-generated posts won't be rewritten.
How to retrain instead
If a refine isn't enough, you can fully retrain from the same Brand Voice page. Retraining replaces your current profile with a new one built from fresh inputs. See Training your brand voice for the full flow.
Tips for good refinements
Be specific about the behavior, not the abstract trait. "Don't end every caption with a question" lands better than "be less question-y."
Reference real examples when you can. Paste a recent caption that didn't sound right and explain what would've been better.
Refine in small batches. A handful of clear changes works better than a long list that contradicts itself.