Photo descriptions, tags, and moments
Written By Nick
Last updated 3 days ago
Every photo in an album carries three pieces of metadata: a description, a set of tags, and a moment. All three are generated automatically when your photos are analyzed, and all three shape how Social Valet builds posts from your album.
What each one is
Moment — where the photo sits in the arc of the event (getting ready, ceremony, first dance, cake cutting, candids). Your moments list is specific to your business — you can customize it in Settings to match your style, market, and workflow.
Description — a short factual sentence about what's happening in the photo (for example, "Bride and groom cutting three-tier cake while guests cheer").
Tags — 5–7 short keywords describing what's in the frame, plus atmospheric and compositional cues (
cake_cutting,golden_hour,close_up).
Managing your moments list
Your moments list is yours to shape. Go to Settings → Moments to:
Add a new moment by entering a name
Rename an existing moment
Remove a moment (you'll be prompted to reassign any photos tagged to it before it's deleted, so you don't lose your organization work)
Reorder moments to match the sequence that makes sense for your events
Reset to the default list if you want to start fresh
Each business has its own moments list. If you shoot international weddings, regional traditions, or a specific niche style, you can tailor the list to reflect how you actually describe your events — including regional or language-specific names.
Moments show up as clear labels in both the lightbox and list view within an album. If a photo hasn't been assigned a moment yet, the field shows an empty state so you can spot gaps quickly.
Why moments are the unlock
A wedding photographer's grid tells a story in roughly the same order every time: getting ready, then ceremony, then reception. A blog walks through the day in sequence. Captions land differently depending on whether the photo is a first look or a sparkler send-off.
Moments give Social Valet that timeline. Without them, the AI is just looking at pixels. With them, it knows that this photo is the cake cutting and that one is the recessional — which means it can group photos that belong together, sequence carousels in event order, and write captions that fit the moment instead of generic ones.
When a post is scoped to a specific moment — say, a Ceremony post — Social Valet pulls from photos tagged to that moment rather than the full album, keeping each post focused on the story it's supposed to tell. For broader posts, it can still draw from the full set.
You can also sort and filter the photo grid by moment, which makes it much easier to find the shots you're looking for inside a large album.
Why descriptions matter
Descriptions feed the post-generation AI when it's writing captions and choosing which photos go into which post. A photo described as "Father of the bride wiping away tears during first dance" is going to end up in a different post than one described as "Wide shot of empty reception venue at golden hour."
Descriptions also become alt text on your published Instagram posts and blog articles — which improves accessibility and helps both platforms surface your content in search.
Why tags matter
Tags are how Social Valet groups photos thematically across an album. When the AI is curating a "golden hour portraits" post, it's pulling from photos tagged golden_hour and portrait. When it needs detail shots for a blog section on décor, it's looking for details and decor. The richer and more accurate your tags, the better its picks.
Tags are also searchable in the photo grid, so they double as a way for you to find specific shots fast.
When to revisit them
Most users never need to. The AI does a strong first pass, and post quality is good out of the box. Revisit when:
A specific photo keeps showing up in posts where it doesn't belong (or never shows up where it should)
The AI mislabeled a moment — say, tagged a first look as candids
You want to add context the AI couldn't see from the image alone (a venue name, a guest's relationship, a specific styling detail)