How Pinterest pin generation works
How Social Valet automatically generates Pinterest pins from your album content and schedules them each day.
Written By Nick
Last updated 14 days ago
Pinterest pin generation in Social Valet is designed to run in the background. Once you connect Pinterest and set an album to publishing, pins get created, scheduled, and published without you having to piece anything together manually.
What triggers pin generation
Two things kick off automatic pin generation:
Setting an album to publishing. When you click Set to Publishing on a Draft album, Social Valet starts generating pins from that album alongside Instagram posts and blog posts.
The daily Pinterest scheduler. Each day, Social Valet looks across your active albums and Approved bench and generates or schedules pins to maintain a steady daily Pinterest cadence.
You can also trigger pin generation manually. See Creating and editing Pinterest pins manually.
What Social Valet uses to generate a pin
Each generated pin combines:
An image from the album. Social Valet prepares the image for Pinterest (aspect ratio and resolution) so pins look right in the Pinterest feed.
A title and description. Written in your Pinterest brand voice, informed by the album details (event type, venue, tags, subjects).
A destination link. Chosen from your Pinterest website-link preferences (see Training your brand voice for how to set these).
A board. Assigned automatically based on the pin content and your board list. You can override the board on any individual pin before it publishes.
Where new pins land
Generated pins arrive in Needs Approval status by default. They show up in the posts list alongside Instagram posts and blog posts. From there, the lifecycle is the same:
Needs Approval → Approved → Scheduled → Published
If you've turned on auto-publish for Pinterest in Platform Management, pins skip the manual approval step and go straight to scheduled.
How the daily scheduler works
The Pinterest daily scheduler runs once a day and:
Picks approved pins from your bench
Assigns each one a time in your business hours
Spaces pins from the same album apart so your Pinterest feed doesn't feel one-note
Confirms board assignments
Pinterest's own algorithm rewards steady, daily posting more than bursts, so the scheduler is intentionally paced rather than dumping many pins at once.
If you don't want pins from a specific album
Albums in Draft don't generate pins. If you want to publish an album to Instagram and blog only, you can either:
Disconnect Pinterest before setting the album to publishing, or
Set the album to publishing and reject the generated pins one by one
For a clean workflow, the first approach is usually easier.
If something goes wrong
No pins are showing up after Set to Publishing. Confirm Pinterest is connected in Platform Management. If it's disconnected, no pins will generate.
Pins are being assigned to the wrong board. Rename your boards to be more specific, or restrict allowed boards in your Pinterest per-connection settings.
A pin went to Failed. See My Pinterest pin failed to publish for troubleshooting.