How Social Valet generates content from your albums

Written By Nick

Last updated 14 days ago

When you click Set to Publishing on an album, Social Valet starts turning your photos, videos, and album details into Instagram posts, Pinterest pins, and a blog post, written in your brand voice and ready for you to review.

What kicks off generation

Photo and video analysis happens automatically when you upload. Every photo gets a description, tags, and a moment, and videos are added to the album for use in post generation. But Instagram post, Pinterest pin, and blog post generation waits for you. Albums sit in Draft until you click Set to Publishing, which moves the album to Active and starts the generation engine.

This is intentional. AI doesn't know your couple, your venue, or what made the day feel like this day, but it knows what you've told it. The pause between upload and generation is your chance to favorite hero shots, clean up tags, and fill in the album details that turn a good caption into one that actually sounds like you.

What the AI uses

Generation pulls from three layers of inputs:

  • The album itself. Title, description, event type, date, venue, location, tags, vendors, and subjects.

  • The photos and videos. Descriptions, tags, moments, and favorites. Videos are considered in content selection alongside photos.

  • Your account. Brand voice (including your platform-specific Instagram and Pinterest voice sections) and which platforms you have connected.

Brand voice shapes tone and writing style. If you haven't trained one yet, generation still runs using a default voice, but training your brand voice (even briefly) makes a noticeable difference.

What gets generated

  • One blog post per album. A long-form recap built from the full event story.

  • A set of Instagram posts. The number scales with how many photos or videos are in the album, how many you've favorited, and how many posts have already been generated for this album. Video content is captioned specifically for video posts, not just recycled from photo-post copy.

  • Pinterest pins from your album content. Pins are generated automatically and scheduled through the Pinterest daily scheduler. Each pin is assigned a Pinterest board based on the album details and your Pinterest connection settings.

If only Instagram is connected, Pinterest pin and blog generation are skipped. Same logic applies for Pinterest-only or WordPress-only setups. Generation runs for whatever you've connected.

How favorites factor in

Favorited photos and videos get used as the first item in carousels and the lead item on single-photo or single-video posts. If an album has no favorites, Social Valet picks relevant content from the album on its own. Marking favorites is the easiest way to steer which shots show up first.

Where new posts land

Generated Instagram posts, Pinterest pins, and blog posts all arrive in Needs Approval status. You'll see the count tick up in the album sidebar and on the content page. From there, the lifecycle is: Needs Approval → Approved → Scheduled → Published.

Generation typically takes a few minutes after you click Set to Publishing.

Pausing generation

Click Stop Publishing on the album sidebar to pause further generation across every connected platform. Already-generated posts aren't affected. They stay in whatever status they're in (Needs Approval, Approved, Scheduled, or Published) and continue through the flow as normal. Click Set to Publishing again whenever you're ready to resume.

Next steps